Having met in 1994 in London at a photoshoot and having common hobbies, soon they decided to create a professional duo. Their first serious work was a cover for Dazed & Confused magazine in 1997. A few months later Mert and Marcus decided to open their own studio in the attic of an abandoned warehouse. The studio did not bring money, but they continued working and, finally, in 1998, the photographers were noticed by Visionaire magazine.
Just two years later, they started shooting advertising campaigns for Missoni, Louis Vuitton, Pirelli magazine and Hugo Boss. Today they working with such giants of the fashion industry as Giorgio Armani, Roberto Cavalli, Gucci, Fendi, Yves Saint Laurent, Givenchy and many others. In their CV they have countless campaigns and covers for Vogue, Interview and Love, that's why they are so influential people in the fashion industry.