However, a random selection of the group's symbol reflects perfect the messages of the Guerrilla Girls to the public. First of all, the image of a gorilla in the mass consciousness is associated with King Kong, a wild beast that was tried to catch and tame. And strictly speaking, institutionalized artists were perceived in the art community of that time as such captured and tamed monkeys. In addition, the gorilla usually acts as a symbol of masculinity and masculine strength. But here, in combination with the exclusively female group members and the emphatically feminine images on the posters, the gorilla is perceived in a radically different way. Even the eroticized body of an odalisque on a poster with a snarling gorilla head changes the way a highly sexualized image is perceived. The addition of a gorilla not only causes dissonance in this case, but also raises the question of stereotypical female beauty, the understanding of which at that time was already beginning to blur.
In the field of art, activists have become famous mainly due to their provocative posters, opening people's eyes to the incredibly high level of sexism in the art world compared to other spheres. Their posters are always quite aggressive and accurate; they give statistics that they are right. Such things confuse people, which means they work in a certain way. In the movie industry, as a protest against the shortage of female directors during the Sundance Film Festival in 2001, Guerrilla Girls distributed relevant posters. Since 2002, the company Guerrilla Girls Inc. has been developing and installing billboards during the Academy Awards event. The slogans on the billboards, of course, are dedicated to the dominance of white men in the film industry, they sound like this: "Anatomically correct Oscar", "Even the Senate is more progressive than Hollywood" and etc.
In addition, to shed light on the inequality in the art world, Guerrilla Girls regularly publish a large number of books. Their first book was Confessions of the Guerrilla Girls, which consisted of 50 reproductions of their works and interviews with activists. This was followed by the comic "The Guerrilla Girls Bedside Companion to the History of Western Art", the gloomy catalog "Bitches, Bimbos and Ballbreakers", dedicated to stereotypical female images from masculine fantasies. In 2012, the book "The Guerrilla Girl's Museum Activity Book" was republished, which in its structure parodied children's museum books. In addition, they regularly hold exhibitions in informal cultural clubs or abandoned buildings and performance concerts, which are called "gigs".