In 1957, he was hired as a medical photographer by St. Paul's Hospital, documenting surgeries, skin rashes, arthritic hands and the results of accidents. But he continued his hobby: "I became a medical photographer, and almost at the same time I became a serious documentary photographer. The reason I chose documentary photography — I didn't even know that word — [was] I had great fun walking around the old streets of Vancouver, looking at the second-hand stores, the people and the signs. To me, that was a kind of vitality that spoke to me directly."
The vibrant colors of neon signs, red lanterns in Chinatown, a motley crowd and other manifestations of the everyday life of a leisurely Canadian city - that's what really inspired Fred Herzog. To capture the moments of life in all its colors became for him the goal of his creative life.