He started taking photographs seriously in 1924. His approach was very different from traditional photography. He photographed people and buildings from above, below and at sharp angles. Staircases, balconies, streets and ordinary objects became abstract compositions. His unusual viewpoints were meant to make people look at familiar things differently.
One of Rodchenko’s best-known subjects was Vladimir Mayakovsky, one of the best-known Russian poets and a major figure of Russian Futurism. Rodchenko photographed Mayakovsky in 1924, but their collaboration began earlier. They worked together on books, posters, advertisements and illustrated poetry. Rodchenko was also one of the pioneers of photomontage and modern book illustration. He began using photomontage in book design in the early 1920s, with an important example being Mayakovsky’s poem About This in 1923. During the 1920s, Rodchenko created photomontages, book covers and illustrations for many publications, combining photographs, typography and graphic elements in new ways.